Ready to scale your Monthly Recurring Revenue?

The onboarding & retention specialists

We help SaaS and subscription businesses turn traffic into sales, cut churn and grow customer lifetime value with high-converting landing pages and lifecycle emails.

“We saw a 26% conversion lift in the first month of going live!”
Charlie Fitsioris, Co-Founder @ Easykind

Trusted by

When onboarding is a struggle…

75% of new users abandon
a product in the first week

Stop watching users churn before they see value in your product.

Let our team of strategists and copywriters optimise your onboarding from signup to sale. So you drive stronger ROI every month.

Before Switchboard

❌ Poor user engagement and feature adoption

❌ Flat trial-to-paid conversions

❌ Long sales cycles

❌ High churn rates

❌ ROI plummets when you try to scale

After Switchboard

✅ More signups and faster product adoption

✅ Growing trial-to-paid conversions

✅ Shorter sales cycles

✅ Lower churn and better user retention

✅ Maintain ROI while you scale

“The landing page they wrote for us is still, to this day, our most successful landing page for contact sales.”

“Before we hired Switchboard our copy just wasn’t converting.

They took a technical, new-to-market product and not only clearly communicated its features and benefits, they also made it completely desirable to our target market.

Their strategic thinking was spot on and helped us solidify our position in the market.

Best yet, the whole process was so easy and they were a breeze to work with!

If you need compelling messaging that converts to sales, don’t hesitate to work with them.”

Emily Shurey,
Head of Marketing ANZ, GoCardless

If your landing pages and onboarding emails don’t prime your leads for both conversion AND retention, you’re leaving low-cost revenue on the table.

Want more users to pay you more money, for longer? Scale-up Onboarding is the proven system that turns user activation into an ROI flywheel.

Turn your onboarding into an ROI flywheel

…without overextending your resources

A user onboarding system that primes leads and free trial users for better conversions, higher user LTV and longer retention

  • We research your target users, offer positioning, competitive landscape, and the underlying forces that will drive engagement and retention. 

    Then we map out the fastest path to activation for each user segment.

  • Next we apply conversion messaging strategy, copywriting frameworks, and UX and CRO principles to your landing page and onboarding emails. 

    So you convert more users who are primed for long-term retention from the beginning.

  • Time to scale the wins into long-term growth. We conduct ongoing A/B testing and analysis to optimize your conversions throughout the funnel. 

    The goal? Better conversions, lower CAC, higher user LTV, and sustainable growth for your business.

We’ll help you fix the leaks in your onboarding funnel

So you can get results like these smart businesses👇

48%

lift in paid conversions
from a freemium onboarding flow

432%

increase in qualified leads
from a lead-gen page and nurturing flow

lift in time-to-purchase
from a lead-gen page and personalized sales flow

55%

Switchboard’s services

Get your users to stay, pay and
come back the next day

Conversion messaging strategy, copywriting, and live training to fast-track your long-term growth.

Need clarity & direction?

GET AN ONBOARDING PERFORMANCE
REVIEW

Unlock your funnel’s potential with a full performance analysis of your lead-gen page and onboarding sequence. 

Plus! A roadmap to fix gaps, optimise user flows, and boost conversions.

Delivered in 5 business days.

Want to automate ROI?

CHOOSE CUSTOM ONBOARDING STRATEGY AND COPY

Convert more leads from sign-up, to engaged user, to happy, paying customer.

Get strategic, data-driven onboarding copy that primes leads for faster, smarter activation.

Ready to upskill your team?

BOOK LIVE COPYWRITING TRAINING FOR TEAMS

Help your team generate more revenue from…everything!

This practical, easy-to-implement training shows how to drive more conversions from every asset.

Finally leverage the revenue generating potential of your onboarding funnel 

with a reliable team of conversion copywriters and strategists

Working with us feels like having your own, dedicated conversion messaging experts on call. 

We’re a small team of conversion strategists and copywriters with over 11 years of experience on the messaging frontlines. Which means you get highly-quality assets on time, every time.

As your strategic partner, we’ll create and test customer-centric strategy and best-in-class messaging that aligns with your brand and business goals.

  • “We love working with Switchboard."

    “We get results like a $36,000 impact from a subject line A/B test. And a $45,000 return on a single email campaign to a tiny list. Numbers talk!”

    Dan Procter, Simply CRO

  • "Switchboard made the whole process so easy."

    “The communication was open. They delivered everything we discussed, on time. They were worth every penny of our investment, and more.”

    Grant Zanini, ADmission

  • “The impact goes beyond the creative."

    “Switchboard's research has helped us better know our audience and customer journey. Best of all, their work generates results! ”

    Jessica Valenzuela, GoGoGuest

Book a quick chat to
see if we’re a fit

Let's talk about your business, marketing goals, and where you need support.

If we're a good fit, we'll explore how we can help. If not, we'll let you know and, if possible, point you in the right direction.

Convert better. Scale faster.

Turn your landing pages and emails into a customer-centric, churn-busting, scalable growth engine.